VP of Digital & Performance Marketing

Department Digital Marketing Job posted on Apr 16, 2024 Employment type Full Time Role Overview As the VP of Digital and Performance Marketing, you will oversee various aspects including paid digital marketing, SEO, ASO, CRM, and Content Strategy. This entails implementing A/B test bidding strategies, analyzing data for marketing insights, and understanding user behavior across multiple paid channels such as Google Search, Meta, and ASA. You will also be responsible for developing and executing SEO and ASO strategies in collaboration with cross-functional teams, focusing on website conversion, keyword optimization, and backlink strategies. Additionally, you will spearhead the development of an overarching content strategy and manage customer lifecycle through a scalable and expandable CRM strategy in both short and long-term perspectives
Responsibilities

• Create, execute, and analyze overall digital marketing strategies, including A/B test bidding strategy, in multiple Paid Channels such as Google Search, META, ASA, etc.
• Create and maintain meticulous documentation for the overall framework AND step-by-step approach of managing each channel that would allow any new employee to understand and even take over operations of the function.
• Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, optimization per day, GDS, CAC (at all stages of the funnel).
• Optimize SEO and ASO strategy via keyword and website improvements
• Analyze a large set of data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.
• Plan and optimize campaign budget effectively by planning for seasonality factor through accurate forecasting, rigorous testing, and agile optimization.
• Perform ongoing keyword research, expansion and optimization on a weekly basis.
• Growth-hack organic digital marketing investment by implementation of scalable digital marketing across channels covering key identified target consumers.
• Create a high level content strategy and orchestrate it with various channels such as owned media, social media, and sales-community channel

Requirements:

• Proficiency in creating, executing, and analyzing comprehensive digital marketing strategies across various paid channels including Google Search, META, ASA, etc.
• Ability to develop and maintain detailed documentation outlining the framework and step-by-step procedures for managing each digital marketing channel, facilitating seamless transition for new team members.
• Expertise in tracking and measuring digital marketing metrics such as actual spend, conversion volumes, ROAS metrics, optimization per day, GDS, and CAC at all stages of the funnel.
• Strong skills in optimizing SEO and ASO strategies through continuous keyword research, website improvements, and analysis of market trends and user behavior.
• Experience in analyzing large datasets to extract insights and identify opportunities for enhancing marketing and business strategies.
• Proven ability to plan and optimize campaign budgets effectively by considering seasonality factors, conducting accurate forecasting, and implementing agile optimization techniques.
• Demonstrated capability in conducting ongoing keyword research, expansion, and optimization on a regular basis to improve digital marketing performance.

Work Environment Details:

• Attractive compensation package - competitive salary, flexible bonus scheme.
• We are always looking for ways to promote and inspire innovation. So, come build your dream with us.
• Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.
• Healthy work environment - company-sponsored medical program, food, and beverage program, open communication.
• Friendly policies to support Work-life balance, team building, and celebrations.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Pluang Company Overview
Empower millennials to achieve financial freedom through a diversified range of simple investment options. At Pluang, it is our dream to provide access to all financial products and investment options in a simple and easy way. We believe that people from any background should be able to access the market of financial products.
Supported by robust technology, Pluang empowers you to achieve future financial freedom. Our user-friendly application helps you to do financial investment with a very low budget but high return. Pluang is affiliated with PG Berjangka which has a trading license from Bappebti.