[Remote] Digital Growth Marketer: Content Marketing & Business Development

Are you a dynamic and ambitious marketer with a passion for driving growth in a fast-paced startup environment?

Are you a master of resourcefulness, capable of achieving remarkable results even with limited budgets?

If you thrive on challenges, embrace innovation, and possess a strong drive to make a significant impact, we have an exciting opportunity for you!

We are seeking a Digital Growth Marketer to join our team and spearhead our user acquisition and retention efforts.

As a key member of our marketing team, you will play a pivotal role in developing and executing growth strategies that fuel our expansion in both B2B and B2C markets.

This role requires a unique blend of creativity, data-driven decision-making, and a resilient mindset to overcome obstacles and achieve outstanding outcomes.

As a Digital Growth Marketer, you will work closely with a team of highly driven individuals, including our founders, who are visionary leaders with a relentless pursuit of success.

Your ability to collaborate effectively, adapt to changing priorities, and think outside the box will be crucial in supporting their vision and driving the companys growth.

About The Company

Cudy Technologies is an innovative startup based in the vibrant city of Singapore. With a strong focus on technology and a drive for expansion, we operate in up to 10 countries, leveraging our in-house product development and operations to create impactful solutions.

As a lean startup, we believe in doing more with less. Our low headcount fosters a close-knit team environment where every individuals contribution is highly valued. Our automated and highly systematic approach allows us to optimize our workflows, maximizing efficiency and delivering exceptional results.

At Cudy Technologies, we dont limit ourselves to a single industry. We thrive on the diversity of our ventures, operating in various sectors such as Education, Services, Entertainment, and more. This cross-industry exposure offers endless opportunities for learning, growth, and professional development.

We are fueled by an unwavering ambition to make a significant impact in the markets we operate in. Our team is driven by a shared vision to revolutionize industries, disrupt traditional norms, and create innovative solutions that meet the evolving needs of our customers.

Joining our team means being part of a dynamic and forward-thinking environment. We encourage our team members to think outside the box, challenge the status quo, and embrace new ideas. As a member of Cudy Technologies, you will have the opportunity to make a tangible difference and leave your mark on our exciting journey.

If you are a highly ambitious individual seeking a stimulating and growth-oriented work environment, Cudy Technologies is the place for you. Join us as we continue to push boundaries, break barriers, and shape the future of industries through our innovative solutions.

Working Environment

1. Remote work flexibility: Enjoy the freedom of working from anywhere as our startup embraces a 100% remote work culture. Say goodbye to commuting and embrace a flexible work-life balance.

2. Work during office hours: Maintain a structured routine by working during designated office hours. This ensures effective collaboration and communication with team members, creating a sense of camaraderie despite the remote setup.

3. Contactability and responsiveness: Stay connected with team members and clients during work hours, fostering real-time communication and ensuring efficient collaboration. Being reachable at all times helps maintain seamless workflows and client satisfaction.

4. Flexible non-paid time off: Take advantage of our flexible non-paid time off policy, subject to approval. This allows you to plan personal commitments or breaks according to your needs, empowering you to achieve a healthy work-life integration.

5. Minimal meetings: Unlike traditional office environments, we believe in minimizing unnecessary meetings. This allows you to focus more on impactful work, increasing productivity and reducing time spent in unproductive discussions.

6. Upskilling opportunities: Gain a competitive edge and enhance your professional growth with full access to our comprehensive learning resources. Our commitment to upskilling empowers you to stay at the forefront of industry trends and build valuable expertise.

7. Highly optimized work environment: Experience the efficiency and convenience of our software and automated work environment. We leverage cutting-edge tools and technology to streamline processes, eliminating unnecessary manual work and optimizing productivity.

8. Accountability and attendance: Remote work time and screen tracking help ensure transparency, accountability, and fair evaluation. It promotes a results-oriented culture and allows you to showcase your dedication and achievements.

Job Expectations And Scope Of Work

1. Develop and execute growth marketing strategies to acquire and retain users/customers in both B2B and B2C segments.

2. Implement low-budget or zero-budget user acquisition tactics, leveraging growth hacking techniques and proven channels.

3. Conduct outreach through drip campaigns, email marketing, and other growth hack channels to attract and engage potential users/customers.

4. Manage B2B operations, including online client communication, understanding their needs, and providing solutions to drive conversions and revenue.

5. Manage B2C operations, engaging with online users on various platforms, building brand awareness, and driving user acquisition.

6. Oversee and manage social media channels, including content creation, scheduling, community management, and performance analysis.

7. Utilize AI tools and generative content platforms to create engaging and relevant content in various formats (text, images, videos, etc.) for marketing campaigns.

8. Implement social media group hacking strategies to tap into relevant communities, engage with target audiences, and drive organic growth.

9. Leverage personal networks for user testing and acquisition, reaching out to contacts for feedback, referrals, and potential partnerships.

10. Monitor and analyze key metrics to measure the effectiveness of marketing campaigns, user acquisition channels, and overall growth strategies.

11. Continuously experiment, optimize, and pivot marketing tactics based on data-driven insights to achieve better outcomes.

12. Collaborate with cross-functional teams, including product, sales, and customer support, to align marketing efforts and drive business growth.

13. Stay up-to-date with the latest trends and best practices in growth marketing, digital advertising, and technology advancements, applying them to enhance marketing strategies.

14. Search engine optimization (SEO) to improve organic visibility and drive traffic to the companys website or online platforms.

15. Conversion rate optimization (CRO) to improve user experience, optimize landing pages, and increase conversion rates.

16. Content marketing and storytelling to create engaging narratives and compelling content that resonates with the target audience.

17. Influencer marketing and partnerships to leverage the reach and credibility of industry influencers and relevant brands.

18. Data analysis and reporting to track KPIs, generate insights, and provide regular reports on the performance of marketing initiatives.

19. A/B testing and experimentation to optimize marketing campaigns, landing pages, and user flows.

20. Customer segmentation and targeting to identify and tailor marketing efforts to specific user/customer segments.

Who Were Looking For

Is important that you possess a strong foundation in digital marketing, a growth-oriented mindset, and a willingness to learn and adapt to the provided tools and technologies. Emphasizing on the ability to think creatively, be resourceful, and demonstrate a track record of achieving growth with limited resources.

1. Proven experience: Minimum 2-3 years of experience in growth marketing, digital marketing, or a related field, preferably in a startup or technology-driven environment.

2. Growth mindset: A strong passion for growth hacking, experimentation, and finding innovative ways to acquire and retain users/customers with limited resources.

3. Knowledge of growth hacking techniques: Familiarity with growth hacking methodologies, tools, and proven channels for low-budget or zero-budget user acquisition.

4. Digital marketing expertise: Proficiency in various digital marketing channels, including social media, email marketing, content marketing, SEO, and online advertising (Google Ads, Facebook Ads, etc.).

5. Technical skills: Experience using marketing automation tools, AI content generation platforms, and social media management tools. Willingness to learn and adapt to new software and technologies provided by the startup.

6. Analytical mindset: Strong analytical skills with the ability to analyze data, derive insights, and make data-driven decisions to optimize marketing strategies and campaigns.

7. Creativity and content creation: Ability to generate creative ideas for content marketing and develop engaging content in various formats (text, images, videos) using AI tools and other software provided.

8. Communication and reporting: Excellent written and verbal communication skills to effectively communicate marketing strategies, campaign progress, and outcomes to stakeholders. Ability to prepare regular reports and presentations.

9. Collaboration and adaptability: Strong teamwork and collaboration skills to work effectively with cross-functional teams. Adaptability to a fast-paced startup environment with changing priorities.

10. Self-motivated and proactive: Ability to work independently, take ownership of projects, and drive initiatives forward with minimal supervision.

11. Knowledge of B2B and B2C marketing: Understanding of both B2B and B2C marketing dynamics, customer journeys, and strategies relevant to the startups target audiences.

12. Knowledge of SEO and CRO: Basic knowledge of search engine optimization (SEO) principles and conversion rate optimization (CRO) strategies to improve online visibility and conversion rates.

13. Passion for technology and startups: Keen interest in the tech industry, startups, and emerging trends in digital marketing and growth hacking.

14. Proficiency in Generative AI tools: Familiarity with generative AI tools and platforms is highly desirable. The ability to harness the power of generative AI for various purposes, such as content creation, design, or automation, will be a valuable skillset in our innovative and tech-driven environment.

15. Strong technical aptitude: While not mandatory, having a basic understanding of programming concepts and the ability to collaborate effectively with the engineering team is a plus. This will facilitate seamless communication and cooperation, enabling the implementation of cutting-edge solutions and efficient problem-solving.

Our Hiring Process

Please note that the first round of interviews for this position at Cudy Technologies will be conducted remotely via video recording. We believe this approach allows candidates to showcase their skills and experience at their convenience while maintaining the efficiency of the hiring process. We value your time and flexibility, and this remote interview format enables us to reach candidates from diverse locations and backgrounds.

Rest assured that we will provide clear instructions on how to proceed with the remote interview process and ensure a seamless experience. We look forward to getting to know you better through this initial stage and identifying the potential for a successful collaboration.

In the second round of interviews at Cudy Technologies, you will have the unique opportunity to engage directly with our founder. As a visionary leader, our founder plays a pivotal role in shaping the direction and success of our company. This interview is a chance for you to showcase your skills, align with our vision, and demonstrate your potential contribution to our ambitious goals.

Join Cudy Technologies, where innovation and growth intersect. We are seeking ambitious individuals who share our values and passion for technology, ready to make a lasting impact in a supportive and collaborative startup environment.

Job Types: Full-time, Contract
Contract length: 12 months

Pay: Rp1,500,000 - Rp2,500,000 per month

Experience:

• Related Digital Marketing and/or Content Writing: 2 years (Required)

Language:

• English (Required)