Head of Marketing Strategy (Tobacco)

Lead the Charge! Exciting Head of Marketing Strategy Role in the Tobacco Industry Awaits! About this Head of Marketing Strategy Role: You will play a pivotal role in shaping the future direction of our clients brand within the tobacco industry. Your primary responsibility will be to lead research and marketing planning initiatives, utilising your expertise in Nielsen methodologies and data analytics to identify key market trends.

Key Responsibilities:

• Oversee all aspects of research and marketing planning within the organisation
• Utilise Nielsen methodologies and data analytics to identify market trends
• Translate market trends into effective marketing plans, including product development, timeline launches, and target segment identification
• Report directly to the Marketing Director, providing regular updates on marketing strategies and progress
• Manage a team of planning and research professionals, fostering a collaborative and supportive work environment
• Continually monitor the market landscape, staying abreast of changes and adjusting marketing strategies as necessary

To succeed in this Head of Marketing Strategy role, you must be comfortable in leading research and marketing planning initiatives, managing a medium-sized team, and sharp in identifying market trends.

Key Requirements:

• A minimum of 10 years experience in a management role within an MNC or leading local Tobacco industry
• Proven experience in leading research and marketing planning initiatives within a similar industry
• Strong knowledge of Nielsen or other Market Research firms methodologies and data analytics
• Excellent leadership skills with experience managing a team
• Strong strategic thinking abilities with an eye for detail
• Ability to thrive in a fast-paced environment

What sets this company apart:

With a legacy spanning almost a century, our esteemed client has been a dominant force in the tobacco industry, setting standards and defining excellence. They offer a dynamic and inclusive work environment where every team members contribution is valued. With a strong focus on professional development, they provide numerous opportunities for skill enhancement and career progression. This is an exciting opportunity to join a company that truly values its employees and continually strives for excellence.

If you are a driven talent who wants to take your career to the next level, this Head of Marketing Strategy role could be the right opportunity for you.

Apply today or contact me to discuss this new opportunity.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.