Brand Manager

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; its a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

About The Role

A brand manager in Tentang Anak means being a business owner - not just a marketer! Dive right into launching new brands sustainably, developing marketing plans, and identifying specific marketing tactics to build on consumer, shopper, and customer insights. Guide the vision and strategy behind a brand by developing communication strategies and driving innovation. You will be working closely with multiple disciplinary stakeholders to develop top strategies for your brands.

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Job Responsibilities

• Create execute and manage the Tentang Anak platform and commerce campaign across the channel (e-commerce and offline)
• Craft brand strategy and be the execution champion by building brand equity and driving penetration through an integrated range of innovative and effective consumer strategies and brand activation programs.
• Define and communicate the brands positioning, messaging, and value proposition.
• Ensure brand consistency across all communication channels and marketing materials
• Derive insight from the data, and shopper behavior and execute marketing tactics that will grow your brand profitably.
• Collaborate and align with different stakeholders across channels.
• Ensure the execution campaigns are delivered in a timely manner and drive results!

Requirements

• Bachelors degree in management, business, marketing, or other related fields
• Minimum 3 years of experience as a brand executive or brand manager developing marketing plans and campaign especially in retails, consumer goods, and e-commerce.
• Familiar and experienced in marketing and media channels
• Strong project management, decision making, and able to multi-task in a fast-paced industry.
• A creative thinker and problem solver with strong and engaging communication skills.