Marketing Manager

DANDELION INDONESIA IS A PREMIUM BEAUTY SALON THAT SPECIALIZES IN WAXING, NAILS & LASH. LOCATED IN JAKARTA AND SURABAYA, DANDELION WAS ESTABLISHED IN 2014 AND HAS SINCE BEEN KNOWN AS A PREMIUM BOUTIQUE SALON OFFERING RELIABLE BEAUTY SERVICES.
Market Research: Conducting market research to understand the Dandelion’s target audience, industry trends, and competitors. This involves gathering data to inform marketing strategies.

Campaign Development: Assisting in the planning and execution of marketing campaigns to promote the brand, products, & services.

Analytics and Reporting: Monitoring and analyzing marketing metrics to evaluate the performance of campaigns. This may involve using tools like Google Analytics or social media analytics platforms.

Collaborations with other brands: Create new relationships with other brands (local/international) to develop more engagement, visibility & value for Dandelion as a premium brand.

Event Planning: Coordinating and participating in events or promotional activities to increase Dandelion’s visibility and engage with the target audience accordingly.

Collaboration with Cross-functional Teams: Working closely with other teams, such as sales, product development, and customer support, to ensure a cohesive and integrated approach to marketing.

Customer/Clients Relationship Management (CRM): Managing and updating customer databases, as well as implementing strategies to nurture customer relationships and enhance customer loyalty. Also includes public relations towards KOLs, Medias & other Brands.

Budget Tracking: Discuss & set up a budget for marketing purposes. Compile data & report effectiveness.

Continuous Learning: Staying updated on industry trends, marketing techniques, and tools to bring fresh and innovative ideas to the team.
???? Professional Experience

Several years of experience in marketing or related roles, with a proven track record of success.

Previous experience in a managerial or supervisory role may be preferred.

Industry Knowledge

In-depth understanding of the industry and market trends relevant to the company.

Familiarity with competitors and the ability to analyze market conditions.

Strategic Thinking

Ability to develop and implement strategic marketing plans aligned with overall business objectives.

Team Leadership

Strong leadership and team management skills to guide and motivate a marketing team.

Campaign Management

Experience in planning, executing, and managing marketing campaigns across various channels.

Digital Marketing Skills

Proficiency in digital marketing strategies, including social media, content marketing, SEO, and email marketing.

Analytical Skills

Strong analytical and data-driven decision-making skills.

Ability to interpret and draw insights from marketing metrics and analytics.

Creativity

Creative thinking and the ability to develop innovative marketing strategies and campaigns.

Communication Skills

Excellent written and verbal communication skills.

Ability to effectively convey marketing messages and concepts.

Collaboration

Demonstrated ability to collaborate with cross-functional teams, including sales, product development, and customer support.

Budget Management

Experience in managing marketing budgets effectively.

Adaptability

Flexibility and adaptability to work in a fast-paced and dynamic environment.

Tech Savvy

Proficiency in using marketing tools and technologies.

Familiarity with marketing automation platforms, CRM systems, and analytics tools.

Results-Oriented:
A track record of achieving measurable results in marketing initiatives.

Networking:
Strong networking skills and the ability to build and maintain relationships with key stakeholders.

Certifications:
Relevant certifications in marketing or related fields may be an added advantage.